Running an online business means that you need to make sure there’s no stone unturned when it comes to attracting more customers. In this case, video marketing can be such a powerful tool to reach out to the untapped market and expand the reach of your small business.
With the social media craze, video has now become a content type favorite for most people. The good news is that now you can create professional videos using affordable tools.
Let’s see some robust video marketing tools that can help you create high-performing videos without having to burn a hole in your pocket.
Filmora
Whether you’re a seasoned video editing pro or a complete novice, Filmora is an excellent tool for video marketing. Its user-friendly interface makes it easy to create professional-quality videos, even if you have no prior editing experience.
With a wide range of features like drag-and-drop editing, a rich library of effects and transitions, and advanced editing options, Filmora enables you to produce engaging and polished video content.
You can create promo videos, social media posts, or even well-polished testimonial videos with this video marketing tool.
iMovie
If you’re a Mac user, iMovie can be your go-to video editing tool. It offers a clean, intuitive interface that makes it easy to create high-quality videos. You can quickly trim clips, add transitions, and incorporate music and sound effects.
It also provides advanced features like green screen effects, split-screen, and picture-in-picture. Plus, iMovie seamlessly integrates with other Apple products and software, so if you work around the iOS ecosystem, this might create a smooth workflow– which, at the end of the day, can also save tons of time and effort.
Also Read: 5 Apps for Mamas to Manage Kids’ Schedules
Powtoon
Animated explainer videos have become essential for today’s businesses, but hiring an animation studio can be costly, especially for online businesses.
With Powtoon, you can create animated videos without the need for professional production services. This DIY animation tool offers a wide range of templates, characters, and animation effects that you can easily customize to fit your brand and message.
One thing to remember is that while Powtoon is user-friendly and versatile, it’s important to invest time in learning its features to maximize the quality of your videos and effectively convey your message.
CapCut
If you rely heavily on social media videos, then CapCut might be one of the most popular video editing mobile apps out there. This app offers you all the basic features you need for quick and easy video editing.
Cutting, speed adjustments, reversals, music integration, stickers, text, you name it. You can also use AI-powered, smart features, such as Speech to Text, Text to Speech, and multi-language video transcription. Both iOS and Android users can use it.
TubeBuddy
Just like any other content, videos need to be optimized for search engines. Especially on YouTube, where competition is fierce, optimization is key to ensuring your videos reach a wider audience. TubeBuddy is a powerful tool designed to help you with this. It offers features like keyword research, tag suggestions, and SEO insights that can significantly improve your video’s visibility.
TubeBuddy also provides analytics and data on your video performance, helping you understand what works and what doesn’t. You can also use this tool for bulk processing, thumbnail generation, and A/B testing.
PremiumBeat
Songs or background music can add some mood to your video. The thing is, if you use those tunes for commercial purposes, you might get copyright strikes. That’s why opting for royalty-free music can come in handy.
PremiumBeat offers you a vast library of thousands of background music tracks and sound effects to complement your videos. Royalty-free music here means that once you purchase a license, you can use the music in your projects without worrying about additional fees or copyright issues. It’s a pay once in a lifetime.
Canva
Besides the quality of your videos, creating custom thumbnails is crucial for attracting more clicks. Canva is a popular graphic design tool that you can use to design eye-catching thumbnails effortlessly.
With its user-friendly interface and tons of ready-to-use templates, images, fonts, and design elements, it allows you to create professional-quality thumbnails that stand out. Add text overlays, incorporating brand elements, or using custom graphics, this tool make them all easy.
Vidyard
Of course, you can use social media platforms to host your videos for free. But if you want to make a bigger impact and move beyond guesswork, Vidyard is an excellent option.
It’s a video hosting platform that offers advanced features for businesses, such as detailed analytics, custom video players, and integration with marketing and sales tools. You can track viewer engagement, understand which parts of your videos are most effective, and use this data to refine your video marketing strategy.
Fliki
AI-generated videos have now become more mainstream among small businesses looking for cost-effective and efficient ways to produce high-quality content. Fliki is a powerful tool in this space, allowing users to create professional videos quickly and easily.
You can turn text into engaging video content using AI-driven features such as automated voiceovers, customizable avatars, and dynamic visual elements. This makes it perfect for creating explainer videos, social media content, and promotional material without the need for extensive video production skills or resources.
SHUFFLL
Another AI-powered video tool is Shuffll. This tool is specifically designed for B2B videos. It automatically edits existing footage and audio to create polished, professional videos.
The advanced algorithms analyze your content and seamlessly stitch together the best parts, adding transitions, effects, and background music as needed. This makes it an excellent option for small businesses and content creators who want to save time on video editing while still producing high-quality business videos.
Wrapping Up
Video marketing has become the must-have strategy for businesses that aim to stand out from the competition. All the tools mentioned above are just a few examples of the resources available to help you create, edit, and optimize your video content. But then again, even the most robust video tools won’t get you anywhere if you only use them occasionally. Consistency, creativity, and a clear strategy are key to making the most of these tools and making sure your video marketing efforts truly pay off.
